Successfully communicating with people from another culture requires learning more than just their language. While fumbling a word or phrase may cause embarrassment, breaking the unspoken cultural rules that govern personal interactions can spell disaster for businesspeople, travelers, and indeed anyone who communicates across cultural boundaries

This book is not only for those interested in US/Mexican relations, but is useful for anyone open to learning about communication challenges at multiple levels with people from many different "cultures". It provided the framework to a deeper understanding of the complexities of communication